Human-centered, research-driven product thinker, designer, and artist.
I've spent 8 years obsessing over the gap between how things work and how they should feel — and building the bridge between the two.
Past Experience
Hyatt
Senior Product Designer
January 2025 - August 2025
I managed over 10 luxury resort sites with a global team of developers and product managers, while owning the experience end-to-end, facilitating changes and gaining buy-in amongst teams.
Bullish
Product Designer
January 2025 - August 2025
I designed a cryptocurrency and digital asset exchange for web from the ground-up at this Hong Kong-based fintech startup’s earliest days, with 4+ billion dollars in trade volume as of June 2026.
Ozmo
Associate Product Designer
January 2025 - August 2025
I built an interactive toolbar for virtual phone devices, making them more functional and closer to real-life devices that call center agents use while helping customers at Verizon and other large carriers.
Virginia Tech
Marketing & Design Assistant
January 2025 - August 2025
I was a direct report to the Director of Communications and developed creative strategies to encourage students about the school’s study abroad programs.
Colleague’s say..
“What I appreciated most is her ability to think critically about product decisions. She challenges assumptions, asks the right questions, and pushes the team towards better solutions.”
- Senior Manager (Product) at Hyatt
“Hafsa has worn multiple hats. She has seamlessly transitioned from running scrum ceremonies and design workshops to leading testing sessions and refining internal processes and documentation. She has a proactive approach and consistently delivers when called upon.”
- Design Manager at Bullish